First

The development of acquaintance as an opportunity for service

Second

High ethical standards in business and professions, the recognition of the worthiness of all useful occupations and the  dignifying of each Rotarian's occupation as an opportunity to serve society

Third

The application of the ideal of service in each Rotarian's personal, business and community life

Fourth

The advancement of international understanding, goodwill and peace through a world fellowship of business and professional persons united in the ideal of service